Have you ever thought about utilizing radio ads to elevate your real estate business? You might think that the radio is an outdated way of marketing, but it turns out that this method is underutilized and highly profitable. Today’s guest, Chris Arnold, is here to share how you can make radio ads work for your real estate business.
Today you’re going to learn how to determine the right demographic for real estate deals, how much you should pay for an ad, and why radio ads are such a powerful tool for finding real estate deals. If you’re looking to expand your business, this episode of Investing in Real Estate is for you!
On this episode you’ll learn:
- Why radio is the most untapped marketing tool.
- What you need to know about advertising on the radio.
- Why leads generated from radio ads are higher quality.
- And more!
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Why Radio Is the Most Untapped Marketing Tool
Most wholesalers utilize direct marketing and cold calling to build their business. But in the radio ad space, there is little to no competition. A radio ad sees better conversion because you’re directly targeting the consumer, and they’re reaching out to you.
What You Need to Know About Advertising on the Radio
There is a common misconception among business owners that their target audience is similar to them. When it comes to real estate deals, the primary demographic is 50+. This demographic listens to the radio and watches tv. It’s also important to time your ad correctly—Chris explains that prime time is the best time to advertise. You have to have the right message, and you have to have the right price point. In his course, Chris teaches his students all of this information, including how to secure deeply discounted ad spaces.
Why Leads Generated From Radio Ads Are Higher Quality
Radio advertising gives you instant credibility with the listener. They identify with your ad, and they call you directly. Typically, if you receive a call from your ad, the caller will be a highly motivated seller! In comparison to other advertising methods, there is no spamming the customer or putting out a sales pitch.
Episode Resources
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DISCLAIMER: I am not a financial adviser. I only express my opinion based on my experience. Your experience may be different. These videos are for educational and inspirational purposes only. Investing of any kind involves risk. While it is possible to minimize risk, your investments are solely your responsibility. It is imperative that you conduct your own research. There is no guarantee of gains or losses on investments.
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