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You already know that real estate is one of the best ways to create long-term passive income. You’ve read the books, you’ve listened to seminars and podcasts. Yet you haven’t taken action. Why not?

I know why. I’ve seen this as the biggest brick wall facing new investors: Analysis Paralysis (AP).

That’s what you’re feeling if you haven’t taken action. That’s the name for it. I’ve suffered from it myself and I’ve seen it cripple people.

Analysis Paralysis keeps investors in a loop where they’re never happy with the amount of information they can find. Instead of taking action, they keep asking questions, hoping the next answer will give them 100% clarity. I’ve got news for you:  there is no such thing as 100% certainty. You will never perfect your strategy until you start investing and learn from YOUR OWN real-world experience.

That doesn’t mean you make rash and stupid investments. It means that you find investments that meet your criteria and then TAKE ACTION on them. Or leave them for someone else to benefit from and kick yourself for a while. You know that path. It’s not awesome.

Can I be 100% certain of the return on any of my investments? Of course not! But I stick to my investment criteria, expect (and budget for!) a certain amount of unexpected, and then take action! Leap!

My criteria is this: as long as I’m cash flowing at least $100 over all of my expenses and leverage (mortgage) and my ROI (return on investment) is at least 10%, I invest. I don’t care what color the shutters are. I don’t bother with trivialities and neither should you.

I specialize in helping fellow investors find and purchase turnkey rental properties. Our team answers their questions and explains the simple process. Most will say “That looks great! Let’s get it done and buy our first property.” But occasionally we’ll work with new clients who suffer from severe analysis paralysis. Tire kickers. I can spot someone with AP a mile away because their emails come in to the tune of:

I’m almost ready but I just have a few more questions…

We answer those questions and the next email is the same:

I’m almost ready but I just have a few more questions…

After a few rounds of this, I know these people are not ready. There are questions and then there are QUESTIONS. People with AP have so many questions about trivialities. I understand this and I feel for these people but I also know that life is hard for people who major in minor things.

When someone is frozen with AP, I ask them to call us back when they are really ready to stop letting investments pass them by. It can break my heart but sometimes there is nothing I can do.

If you find yourself in this position, I have one anecdote that I think can help thaw your fear: confidence. Have confidence in your deal! You know the numbers, you know the investment criteria, you have listened to the podcasts and stared at the spreadsheets. Can a natural disaster cause a setback? Sure. But no amount of question-asking will change that. And you’ll have insurance!

If you have done your due diligence on your investments, you know better than to leave that claim for someone else to stake. A good investor has confidence and takes action. Can you find that within yourself and finally kick your analysis paralysis for good? I know it can be done. I’ve seen it in the mirror.

If you’re ready to take action go ahead and book a call with our team today.

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