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Investing In Real Estate Podcast

If you’re an entrepreneur in the real estate sector, generating leads is a crucial piece of your business model. And while digital marketing changed the game years ago, in recent years Facebook ads have become the optimal way to buy and sell houses.

On this episode of Investing in Real Estate, our guest is Gustavo Munoz Castro, the founder and CEO of PowerISA. Gustavo is here to share his secrets to captivating Facebook ads, how to run a targeted campaign, and what you need to know to incorporate smart digital marketing strategies into your business.

On this episode you’ll learn:

  • How wholesalers can benefit from targeted Facebook ads.
  • How Facebook targeting has changed, and why it matters.
  • The best method for converting leads.
  • And much more!

How Wholesalers Can Benefit from Targeted Facebook Ads

If you’re a wholesaler, the first thing you need to do in order to run a successful ad campaign is to identify your target market. For a wholesaler, the target market is a motivated seller. Next, you need to figure out how to get your ideal client’s attention and stop their scrolling. The best way to do this is with pictures of distressed homes and using engaging copy for the first couple lines. Gustavo suggests putting yourself in the shoes of the seller, and try to create an ad that will catch their attention.

How Facebook Targeting Has Changed, and Why It Matters

Just two years ago, Facebook ads allowed advertisers to create very targeted ads based on user preferences, likes, and location. However, the government has decided that this method of targeting is discriminatory. Now, the algorithm is even more powerful—allowing advertisers to use ad copy instead of direct targeting data. In the real estate space, investors and agents are more successful because they are often able to reach a widespread yet niche market.

The Best Method for Converting Leads

Approaching Facebook leads is different than direct mail leads because of the presence that social media plays in our society. A Facebook lead might not instantly be available to discuss deals. That’s why Gustavo recommends planning for 14 attempts to contact each lead over a 60-day period. Although those numbers might sound intimidating, know that it’s harder to gain attention in a digital world, and sales require persistence.

Episode Resources
FastGrowingTrees.com/investing ← Use my link for 10% off happy, healthy plants!
HelloFresh.com/80investing ← Use code 80investing!
Book a Call with Our Team
The Ultimate Sales Machine by Chet Holmes
Download the free Financial Empowerment Bootcamp
Download the Freedom Cheat Sheet
Subscribe to Investing in Real Estate on iTunes
Find Your Financial Freedom Number
Subscribe to the Morris Invest YouTube channel
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Connect with Gustavo Munoz Castro
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DISCLAIMER: I am not a financial adviser. I only express my opinion based on my experience. Your experience may be different. These videos are for educational and inspirational purposes only. Investing of any kind involves risk. While it is possible to minimize risk, your investments are solely your responsibility. It is imperative that you conduct your own research. There is no guarantee of gains or losses on investments.

AFFILIATE DISCLOSURE: Some of the links on this channel are affiliate links, meaning, at NO additional cost to you, I may earn a commission if you click through and make a purchase and/or subscribe. However, this does not impact my opinion. We recommend them because they are helpful and useful, not because of the small commissions we make if you decide to​ use their services. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.


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Posted on

October 15, 2020

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