If you’re an entrepreneur in the real estate sector, generating leads is a crucial piece of your business model. And while digital marketing changed the game years ago, in recent years Facebook ads have become the optimal way to buy and sell houses.
On this episode of Investing in Real Estate, our guest is Gustavo Munoz Castro, the founder and CEO of PowerISA. Gustavo is here to share his secrets to captivating Facebook ads, how to run a targeted campaign, and what you need to know to incorporate smart digital marketing strategies into your business.
On this episode you’ll learn:
- How wholesalers can benefit from targeted Facebook ads.
- How Facebook targeting has changed, and why it matters.
- The best method for converting leads.
- And much more!
How Wholesalers Can Benefit from Targeted Facebook Ads
If you’re a wholesaler, the first thing you need to do in order to run a successful ad campaign is to identify your target market. For a wholesaler, the target market is a motivated seller. Next, you need to figure out how to get your ideal client’s attention and stop their scrolling. The best way to do this is with pictures of distressed homes and using engaging copy for the first couple lines. Gustavo suggests putting yourself in the shoes of the seller, and try to create an ad that will catch their attention.
How Facebook Targeting Has Changed, and Why It Matters
Just two years ago, Facebook ads allowed advertisers to create very targeted ads based on user preferences, likes, and location. However, the government has decided that this method of targeting is discriminatory. Now, the algorithm is even more powerful—allowing advertisers to use ad copy instead of direct targeting data. In the real estate space, investors and agents are more successful because they are often able to reach a widespread yet niche market.
The Best Method for Converting Leads
Approaching Facebook leads is different than direct mail leads because of the presence that social media plays in our society. A Facebook lead might not instantly be available to discuss deals. That’s why Gustavo recommends planning for 14 attempts to contact each lead over a 60-day period. Although those numbers might sound intimidating, know that it’s harder to gain attention in a digital world, and sales require persistence.
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