No matter what your niche is in real estate, there’s an opportunity for you to become an authority in your local market. Today you’re going to learn about effective marketing strategies you can use to build up your authority.
On this episode of Investing in Real Estate, our guest is Victoria Kennedy. Victoria is the CEO of Atlas Real Estate, a lead generation agency that is committed to providing more leads and closings for real estate professionals. She is here to share her best tips and tricks for creating authority and growing an audience in your business!
On this episode you’ll learn:
- A common misconception real estate investors have about marketing.
- How to overcome imposter syndrome.
- Ways to establish yourself as an authority.
- And more!
A Common Misconception About Marketing
When entrepreneurs think about marketing, they often imagine high dollar budgets and paid ads. However, typically you can market your business in your local market for free! If you are able to establish yourself as an authority in your market, leads will be naturally attracted to you.
How to Overcome Imposter Syndrome
If you’re dealing with imposter syndrome, it’s important to remember that you don’t need to know it all to be an authority. You simply need to know a little more than your target audience. Don’t be afraid to be honest and transparent about your knowledge and background. No one expects you to have all of the info, so don’t pretend like you do.
Ways to Establish Yourself as an Authority
First, declare yourself an authority! Put your title and expertise in your social media bios. Start sharing your knowledge and relevant news—when you do this, people will begin to rely on you for information. Additionally, you can reach out to your local paper and write an article; this gives you credibility in your area.
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