When Natali and I first read Profit First by Mike Michalowicz, it totally transformed our business! Profit First is a simple and effective formula designed to help businesses stake claim on their income by prioritizing profit above sales and expenses. The system operates as a means to allocate money appropriately so that the business not only runs smoothly, but so the business owner is paid.
Profit First consists of four different divisions for money: profit, owner pay, taxes, and expenses. Five percent of your total income is allocated into the profit account. This is set up so that your business is designed to make money. The profit accrues, and every quarter, half of the money is withdrawn for an enjoyable, non-business expense.
Fifty percent should be dispersed for owner pay. If there are multiple owners within your business structure, that fifty percent is divided among them. This division is set up solely for entrepreneurs—it is not designed for payroll.
Then, fifteen percent of total income is set aside for taxes. This allows your business to run smoothly and effectively. This account is to remain untouched until tax time, whether that is quarterly or annually for your business. It’s important to keep in mind that this money is allocated specifically for the government, and it does not belong to you or your business.
Finally, thirty percent of total income is distributed for owner expenses. For real estate, this could be spent on repairs or vacancy. Additionally, this account will also pay the wages of your property management team.
To help you implement Profit First in your real estate business, I’ve created a freebie called Setting Up Profit First for Your Real Estate Biz. It’s a simple spreadsheet that will automatically keep a running total of your revenue, and will help you determine the Profit First distributions for your specific business.